Oct 305 min read

Debunking Reef-Safe Sunscreen Claims: What Beauty Brands Need to Know

Uncover the truth about 'Reef-Safe' sunscreens, dive into the complexities and misconceptions in our latest blog post.

Oct 1611 min read

The Rise of Maternal and Baby Care Brands: A New Generation of Thoughtful Skincare

Discover the new wave of maternal and baby care brands, skincare with gentle, holistic formulations and emotional storytelling.

Happy Hippie - A Journey Through Natural Ingredients and Holistic Wellness

Jennifer Carlsson

Oct 94 min read

Happy Hippie - A Journey Through Natural Ingredients and Holistic Wellness

Happy Hippie Beauty Archetype - a holistic, nature-infused approach to beauty. Dive into the world of sustainable, wellness-driven brands.

Classic Luxury - Understanding the Timeless Appeal of High-End Beauty

Jennifer Carlsson

Oct 24 min read

Classic Luxury - Understanding the Timeless Appeal of High-End Beauty

Discover the allure of Classic Luxury beauty brands. Unveil the secrets behind timeless elegance, craftsmanship, and exclusivity.

Effective Actives – Inside the Brands Prioritizing Results-Driven Skincare

Jennifer Carlsson

Sep 253 min read

Effective Actives – Inside the Brands Prioritizing Results-Driven Skincare

Effective Actives in skincare; the brands prioritizing potent, science-backed ingredients for visible results and transparency

Modern Man - Redefining Masculinity in the Beauty Industry

Jennifer Carlsson

Sep 183 min read

Modern Man - Redefining Masculinity in the Beauty Industry

Discover how the Modern Man archetype is reshaping men's grooming with sleek design, inclusivity, and high-performance formulations.

Dreamland - The Magic of Cute and Innovative Makeup Brands

Jennifer Carlsson

Sep 115 min read

Dreamland - The Magic of Cute and Innovative Makeup Brands

Discover the enchanting world of Dreamland, where makeup becomes a playful experience of self-expression, creativity, and charm.

Jennifer Carlsson

Sep 103 min read

Beauty Brand Archetype Reports 2024 - Introduction

Unveiling the 2024 Beauty Brand Archetype Reports: Explore the beauty brands and gain insights for refining your brand strategy.

Announcement: Launching Doing Good Seal of Approval

Jennifer Carlsson

May 283 min read

Announcement: Launching Doing Good Seal of Approval

Introducing the Doing Good seal of approval in an effort to give a spotlight to beauty brands that are actually sustainable and doing good.

Approaching Manufacturers: Tips for Emerging Beauty Brands

Jennifer Carlsson

Apr 126 min read

Approaching Manufacturers: Tips for Emerging Beauty Brands

We go over some practical advice around approaching a manufacturer as an emerging beauty brand.

Apothecary Lab - Rising Trend in Fragrance

Jennifer Carlsson

Mar 177 min read

Apothecary Lab - Rising Trend in Fragrance

In the realm of fragrance, the Apothecary Lab trend represents a contemporary revival of the ancient apothecary's ethos.

Modern Minimalist - Rising Trend in Skincare

Jennifer Carlsson

Mar 66 min read

Modern Minimalist - Rising Trend in Skincare

The Modern Minimalist brand type and trend in skincare represents a fusion of innovation, transparency, and inclusivity.

Jennifer Carlsson

Feb 264 min read

Ducalm - Redesigning Products I Love

Since I think the formulations are bomb, I wanted to put together my idea of a reimagined Design for Ducalm.

Top 30 Microbiome Friendly Skincare Brands Trending on Instagram

Jennifer Carlsson

Feb 236 min read

Top 30 Microbiome Friendly Skincare Brands Trending on Instagram

This work is sponsored by and created as a collaboration with Kind to Biome about microbiome friendly skincare.

Jennifer Carlsson

Jan 196 min read

Why are so Many Beauty Brands Mid? How to Create a Beauty Brand That Stands Out

When creating your own brand, you really can create anything you want, so why are so many beauty brands mid?

Nutricosmetics Trend Report 2024 - Abstract

Jennifer Carlsson

Oct 27, 20234 min read

Nutricosmetics Trend Report 2024 - Abstract

Discover the latest trends in the rapidly growing Nutricosmetics industry with our abstract! Insights on branding, sustainability, and more.

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MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports

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The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist Beauty Industry Trend Reports

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports