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Jennifer Carlsson
Oct 8, 20233 min read
Beauty Design Awards 2023 Finalists
The finalists have now been announced and you can find a ton more information on the Beauty Design Awards website.
Jennifer Carlsson
Sep 8, 20234 min read
Beauty Brand Archetype Report 2023 - Introduction
I've created a set of 12 Beauty Brands Archetype Reports, now available here on this website, as 12 separate reports.
Jennifer Carlsson
Aug 13, 20234 min read
Dr. Pawpaw's Your Gorgeous Skin
I share what I think of Your Gorgeous Skin and how I might of designed the packaging differently if I was the one designing it.
Jennifer Carlsson
Jul 10, 20232 min read
Most Followed Beauty Brands on Instagram
What are the most followed Beauty Brands on Instagram right now? Many lists out there get it wrong so you might be surprised!
Jennifer Carlsson
Jun 25, 20234 min read
The Clean Beauty Conundrum
Which working with statistics which brands do you count as “Clean”? I’m calling it “The Clean Beauty Conundrum”.
Jennifer Carlsson
Apr 21, 20232 min read
Color Trend: Gen Z Green
Just like we had Millennial Pink the next generation has Gen Z Green. Gen Z Green is a big rising color trend for Beauty Brands.
Jennifer Carlsson
Apr 21, 20232 min read
Mintoiro Beauty Brand Color Trend Forecast 2024 now available!
This report is a color trend forecast for cosmetics branding and packaging. The full report is now available for purchase!
Jennifer Carlsson
Apr 4, 20232 min read
Rhode Skin: Most Successful Skincare Launch in 2022
The absolute biggest success of the Celebrity Skincare brands launched in 2022 is Hailey Biebers Rhode.
Jennifer Carlsson
Mar 1, 20232 min read
Milan Fall/Winter 2023 Fashion Week Favorites
Here are 10 of my favorite collections for Milan Fashion Week Fall/Winter 2023 and my favorite 5 looks from each of those collections.
Jennifer Carlsson
Feb 23, 20231 min read
Amazing Lifestyle Photographers for Beauty & Food Brands
Having great lifestyle photography is key so I wanted to share some of my favourite lifestyle photographers.
Jennifer Carlsson
Feb 17, 20232 min read
New York Fall/Winter 2023 Fashion Week Favorites
I always follow all the runway shows and thought it would be fun to share some of my favorite collections and looks.
Jennifer Carlsson
Feb 10, 20233 min read
Worlds First Deodorant Marketed as Peanut Free!
Minoko stands for being yourself and loving yourself. We take a no BS approach to body care.
Jennifer Carlsson
Jan 26, 20232 min read
Nutricosmetics Trend Report 2023 Abstract
This is the abstract of the “Nutricosmetics Trend Report 2023” that was researched and written by Jennifer Carlsson and was sponsored by...
Jennifer Carlsson
Nov 14, 20225 min read
What’s the Deal with Celebrity Beauty Brands?
Who is creating these brands? Who is a Celebrity? Are there actually more Celebrity Beauty Brands lately?
Jennifer Carlsson
Sep 21, 20223 min read
Beauty Brand Logo Design Trends & Statistics 2022
In this report I share statistics and trends for beauty brand logos. I choose to include all the brands from all my top trending brands list
Jennifer Carlsson
Jul 6, 20222 min read
Brand Type: Bright Future
Brands like these show that you can buy sustainable products without sacrificing the quality, fun and style.
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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