Oct 8, 20233 min read

Beauty Design Awards 2023 Finalists

The finalists have now been announced and you can find a ton more information on the Beauty Design Awards website.

Jennifer Carlsson

Sep 8, 20234 min read

Beauty Brand Archetype Report 2023 - Introduction

I've created a set of 12 Beauty Brands Archetype Reports, now available here on this website, as 12 separate reports.

Jennifer Carlsson

Aug 13, 20234 min read

Dr. Pawpaw's Your Gorgeous Skin

I share what I think of Your Gorgeous Skin and how I might of designed the packaging differently if I was the one designing it.

Most Followed Beauty Brands on Instagram

Jennifer Carlsson

Jul 10, 20232 min read

Most Followed Beauty Brands on Instagram

What are the most followed Beauty Brands on Instagram right now? Many lists out there get it wrong so you might be surprised!

Jennifer Carlsson

Jun 25, 20234 min read

The Clean Beauty Conundrum

Which working with statistics which brands do you count as “Clean”? I’m calling it “The Clean Beauty Conundrum”.

Jennifer Carlsson

Apr 21, 20232 min read

Color Trend: Gen Z Green

Just like we had Millennial Pink the next generation has Gen Z Green. Gen Z Green is a big rising color trend for Beauty Brands.

Jennifer Carlsson

Apr 21, 20232 min read

Mintoiro Beauty Brand Color Trend Forecast 2024 now available!

This report is a color trend forecast for cosmetics branding and packaging. The full report is now available for purchase!

Rhode Skin: Most Successful Skincare Launch in 2022

Jennifer Carlsson

Apr 4, 20232 min read

Rhode Skin: Most Successful Skincare Launch in 2022

The absolute biggest success of the Celebrity Skincare brands launched in 2022 is Hailey Biebers Rhode.

Milan Fall/Winter 2023 Fashion Week Favorites

Jennifer Carlsson

Feb 28, 20232 min read

Milan Fall/Winter 2023 Fashion Week Favorites

Here are 10 of my favorite collections for Milan Fashion Week Fall/Winter 2023 and my favorite 5 looks from each of those collections.

Amazing Lifestyle Photographers for Beauty & Food Brands

Jennifer Carlsson

Feb 23, 20231 min read

Amazing Lifestyle Photographers for Beauty & Food Brands

Having great lifestyle photography is key so I wanted to share some of my favourite lifestyle photographers.

New York Fall/Winter 2023 Fashion Week Favorites

Jennifer Carlsson

Feb 16, 20232 min read

New York Fall/Winter 2023 Fashion Week Favorites

I always follow all the runway shows and thought it would be fun to share some of my favorite collections and looks.

Worlds First Deodorant Marketed as Peanut Free!

Jennifer Carlsson

Feb 10, 20233 min read

Worlds First Deodorant Marketed as Peanut Free!

Minoko stands for being yourself and loving yourself. We take a no BS approach to body care.

Nutricosmetics Trend Report 2023 Abstract

Jennifer Carlsson

Jan 26, 20232 min read

Nutricosmetics Trend Report 2023 Abstract

This is the abstract of the “Nutricosmetics Trend Report 2023” that was researched and written by Jennifer Carlsson and was sponsored by...

What’s the Deal with Celebrity Beauty Brands?

Jennifer Carlsson

Nov 14, 20225 min read

What’s the Deal with Celebrity Beauty Brands?

Who is creating these brands? Who is a Celebrity? Are there actually more Celebrity Beauty Brands lately?

Jennifer Carlsson

Sep 20, 20223 min read

Beauty Brand Logo Design Trends & Statistics 2022

In this report I share statistics and trends for beauty brand logos. I choose to include all the brands from all my top trending brands list

Jennifer Carlsson

Jul 6, 20222 min read

Brand Type: Bright Future

Brands like these show that you can buy sustainable products without sacrificing the quality, fun and style.

MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports

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The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist Beauty Industry Trend Reports

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports