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Jennifer Carlsson
Apr 3, 20248 min read
Beauty Brand Breakdown: Vacation - The World's Best-Smelling Sunscreen
Dive into how Vacation sunscreen merges 80s nostalgia & innovation, crafting a unique brand story that's shaking up the suncare market.
Jennifer Carlsson
Mar 29, 20247 min read
Beauty Brand Breakdown: Le Rub - New Sunscreen Brand
Today, we turn our critical eye towards Belgian sunscreen and after sun care brand Le Rub, launched in 2023.
Jennifer Carlsson
Mar 17, 20247 min read
Apothecary Lab - Rising Trend in Fragrance
In the realm of fragrance, the Apothecary Lab trend represents a contemporary revival of the ancient apothecary's ethos.
Jennifer Carlsson
Mar 6, 20246 min read
Modern Minimalist - Rising Trend in Skincare
The Modern Minimalist brand type and trend in skincare represents a fusion of innovation, transparency, and inclusivity.
Jennifer Carlsson
Feb 26, 20244 min read
Ducalm - Redesigning Products I Love
Since I think the formulations are bomb, I wanted to put together my idea of a reimagined Design for Ducalm.
Jennifer Carlsson
Feb 23, 20246 min read
Top 30 Microbiome Friendly Skincare Brands Trending on Instagram
This work is sponsored by and created as a collaboration with Kind to Biome about microbiome friendly skincare.
Jennifer Carlsson
Feb 9, 20246 min read
Top 10 Makeup Brands Trending on Instagram 2023
Explore the top 10 makeup brands trending on Instagram in 2023, looking into the strategies that have made them stand out.
Jennifer Carlsson
Feb 8, 20246 min read
Top 10 Skincare Brands Trending on Instagram 2023
Explore the top 10 skincare brands trending on Instagram in 2023, looking into the strategies that have made them stand out.
Jennifer Carlsson
Jan 19, 20246 min read
Why are so Many Beauty Brands Mid? How to Create a Beauty Brand That Stands Out
When creating your own brand, you really can create anything you want, so why are so many beauty brands mid?
Jennifer Carlsson
Dec 14, 20235 min read
Top 10 Bright Future Beauty Brands to Watch
Bright Future Beauty Brand Type is all about fun and high quality beauty that on top of that actually do not compromise on sustainability
Jennifer Carlsson
Dec 13, 20235 min read
Top 10 Alchemy Beauty Brands to Watch
A highlight of 10 Alchemy Beauty Brands that blend ancient wisdom, modern science, and sustainability.
Jennifer Carlsson
Oct 27, 20234 min read
Nutricosmetics Trend Report 2024 - Abstract
Discover the latest trends in the rapidly growing Nutricosmetics industry with our abstract! Insights on branding, sustainability, and more.
Jennifer Carlsson
Oct 16, 20233 min read
Top 10 Pop Play Beauty Brands to Watch
Pop Play is the quintessential Gen Z Beauty Brand Archetype, We look at 10 Brands to watch from this colorful brand type.
Jennifer Carlsson
Oct 15, 20234 min read
Boring Without You: no BS Skincare for Combination Skin
Boring Without You founder Davey Rooney on formulating effective products, Clean Beauty BS and Skincare for Combo Skin.
Jennifer Carlsson
Oct 8, 20233 min read
Beauty Design Awards 2023 Finalists
The finalists have now been announced and you can find a ton more information on the Beauty Design Awards website.
Jennifer Carlsson
Oct 6, 20234 min read
Top 10 Skincare Brands Trending on Instagram September 2023
In this post I share the Top 10 of the data driven list of Skincare Brands Trending on Instagram September 2023. Get the full top 700 list.
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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