Apr 4, 20232 min read

Rhode Skin: Most Successful Skincare Launch in 2022

The absolute biggest success of the Celebrity Skincare brands launched in 2022 is Hailey Biebers Rhode.

Apr 2, 20233 min read

10 Fragrance Brands to Watch in 2023

There’s a lot happening in the fragrance category now and these are the 10 fragrance brands I’m paying attention to in 2023.

Milan Fall/Winter 2023 Fashion Week Favorites

Jennifer Carlsson

Feb 28, 20232 min read

Milan Fall/Winter 2023 Fashion Week Favorites

Here are 10 of my favorite collections for Milan Fashion Week Fall/Winter 2023 and my favorite 5 looks from each of those collections.

Amazing Lifestyle Photographers for Beauty & Food Brands

Jennifer Carlsson

Feb 23, 20231 min read

Amazing Lifestyle Photographers for Beauty & Food Brands

Having great lifestyle photography is key so I wanted to share some of my favourite lifestyle photographers.

New York Fall/Winter 2023 Fashion Week Favorites

Jennifer Carlsson

Feb 16, 20232 min read

New York Fall/Winter 2023 Fashion Week Favorites

I always follow all the runway shows and thought it would be fun to share some of my favorite collections and looks.

Worlds First Deodorant Marketed as Peanut Free!

Jennifer Carlsson

Feb 10, 20233 min read

Worlds First Deodorant Marketed as Peanut Free!

Minoko stands for being yourself and loving yourself. We take a no BS approach to body care.

Nutricosmetics Trend Report 2023 Abstract

Jennifer Carlsson

Jan 26, 20232 min read

Nutricosmetics Trend Report 2023 Abstract

This is the abstract of the “Nutricosmetics Trend Report 2023” that was researched and written by Jennifer Carlsson and was sponsored by...

Top 15 Australian Skincare Brands Trending on Instagram October 2022

Jennifer Carlsson

Nov 20, 20221 min read

Top 15 Australian Skincare Brands Trending on Instagram October 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 15 trending skincare brands based in Australia.

October Top 16 Skincare Brands Trending on TikTok

Jennifer Carlsson

Nov 16, 20221 min read

October Top 16 Skincare Brands Trending on TikTok

October Top 16 Skincare Brands Trending on TikTok. Updated Monthly!

What’s the Deal with Celebrity Beauty Brands?

Jennifer Carlsson

Nov 14, 20225 min read

What’s the Deal with Celebrity Beauty Brands?

Who is creating these brands? Who is a Celebrity? Are there actually more Celebrity Beauty Brands lately?

Top 30 Skincare Brands Trending on Instagram October

Jennifer Carlsson

Nov 1, 20222 min read

Top 30 Skincare Brands Trending on Instagram October

The ranking is based on instagram followers, growth, engagement. The full list has 797 brands in total, this is just the top 30.

Jennifer Carlsson

Sep 20, 20223 min read

Beauty Brand Logo Design Trends & Statistics 2022

In this report I share statistics and trends for beauty brand logos. I choose to include all the brands from all my top trending brands list

Review of the 8 Aluminum Free Deodorants That I've Tried

Jennifer Carlsson

Sep 5, 20224 min read

Review of the 8 Aluminum Free Deodorants That I've Tried

There’s one simple reason to why I don’t want to use deodorant with Aluminum in it; yellow pit stains.

10 Cruelty Free, Vegan and Plastic Free Moisturizers

Jennifer Carlsson

Aug 26, 20221 min read

10 Cruelty Free, Vegan and Plastic Free Moisturizers

I think every brand cares about being sustainable, especially indie beauty brands.

Jennifer Carlsson

Jul 6, 20222 min read

Brand Type: Bright Future

Brands like these show that you can buy sustainable products without sacrificing the quality, fun and style.

Jennifer Carlsson

Jul 6, 20221 min read

Brand Type: Modern Minimalist

This brand type is called Modern Minimalist.

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MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports

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The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist Beauty Industry Trend Reports

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports