Jul 4, 20222 min read

Brand Types: Apothecary Lab

This is the third in a series of brand types that I have created. From super cute brands we now dive into something completely different!

Jennifer Carlsson

Jun 20, 20222 min read

Brand Type: Friendly Fun

This category is overall where you will find the absolute cutest skincare brands.

Jennifer Carlsson

Jun 19, 20222 min read

Brand Type: Selfcare & Chill

This brand type is super colorful and fun, targeting millennials that love sensorial skincare as self-care.

10 Cruelty Free, Vegan and Plastic Free Cleansers

Jennifer Carlsson

Jun 10, 20221 min read

10 Cruelty Free, Vegan and Plastic Free Cleansers

One of the best things to look for when trying to find sustainable cosmetics products is plastic free packaging.

Top 20 Body Care Brands With Highest Growth Rate On Instagram April 2022

Jennifer Carlsson

May 15, 20222 min read

Top 20 Body Care Brands With Highest Growth Rate On Instagram April 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 20 body care brands with the highest growth rate.

Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022

Jennifer Carlsson

May 1, 20222 min read

Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 10 gen z skincare brands with the highest growth rate.

Jennifer Carlsson

Mar 24, 20223 min read

DIP IS BETTER! - How Dip Founder Kate Assaraf Created a Sustainable Premium Hair Care Brand

There's no cooler solid hair care brand than Dip! We talk to founder Kate Assaraf about how she created Dip!

15 Trending Makeup Brands Showing Steady Growth

Jennifer Carlsson

Mar 6, 20222 min read

15 Trending Makeup Brands Showing Steady Growth

I wanted to look at what makeup brands have been showing consistent growth over the past year.

15 Trending Skincare Brands Showing Steady Growth

Jennifer Carlsson

Feb 26, 20222 min read

15 Trending Skincare Brands Showing Steady Growth

I wanted to look at what skincare brands have been showing consistent growth over the past year. Here are 15 Trending Skincare Brands.

Review: Watermelon Glow Sleeping Mask from Glow Recipe

Jennifer Carlsson

Feb 19, 20222 min read

Review: Watermelon Glow Sleeping Mask from Glow Recipe

Watermelon Glow Sleeping Mask from Glow Recipe! Discover its fresh watermelon scent and bouncy gel-like texture for hydrated, glowing skin.

Review: Moisturising Gel Cream from Byoma

Jennifer Carlsson

Feb 8, 20222 min read

Review: Moisturising Gel Cream from Byoma

Looking for a budget-friendly moisturizer? Read our review of the Moisturising Gel Cream from Byoma. Find out if it's worth a try!

Jennifer Carlsson

Feb 6, 20223 min read

How to build a Beauty Brand: what is a brand?

This is the first part in a series of blog posts that will attempt to help you with how to build a beauty brand.

Top 10 Cutest Cruelty Free Skincare Brands 2022

Jennifer Carlsson

Feb 3, 20224 min read

Top 10 Cutest Cruelty Free Skincare Brands 2022

We all love skincare products that spark joy and look super cute in our homes.

These Big Corporations Own Over 500 Beauty Brands

Jennifer Carlsson

Jan 26, 20224 min read

These Big Corporations Own Over 500 Beauty Brands

These big corporations own over 500 Beauty Brands. Find out what brands are owned by what parent companies in this blog post!

5 common ways beauty brands are greenwashing

Jennifer Carlsson

Jan 26, 20224 min read

5 common ways beauty brands are greenwashing

Greenwashing is not going to cut it and I hope more brands start to cut the bullshit in 2022.

10 Cruelty Free Toners with Pretty Packaging

Jennifer Carlsson

Dec 24, 20211 min read

10 Cruelty Free Toners with Pretty Packaging

Looking for a good toner from a cruelty free brand? We got you. Here are a range of different cruelty free toners to check out.

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MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports

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The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist Beauty Industry Trend Reports

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports