Dec 14, 20235 min read

Top 10 Bright Future Beauty Brands to Watch

Bright Future Beauty Brand Type is all about fun and high quality beauty that on top of that actually do not compromise on sustainability

Jennifer Carlsson

Dec 13, 20235 min read

Top 10 Alchemy Beauty Brands to Watch

A highlight of 10 Alchemy Beauty Brands that blend ancient wisdom, modern science, and sustainability.

Nutricosmetics Trend Report 2024 - Abstract

Jennifer Carlsson

Oct 27, 20234 min read

Nutricosmetics Trend Report 2024 - Abstract

Discover the latest trends in the rapidly growing Nutricosmetics industry with our abstract! Insights on branding, sustainability, and more.

Jennifer Carlsson

Oct 16, 20233 min read

Top 10 Pop Play Beauty Brands to Watch

Pop Play is the quintessential Gen Z Beauty Brand Archetype, We look at 10 Brands to watch from this colorful brand type.

Boring Without You: no BS Skincare for Combination Skin

Jennifer Carlsson

Oct 15, 20234 min read

Boring Without You: no BS Skincare for Combination Skin

Boring Without You founder Davey Rooney on formulating effective products, Clean Beauty BS and Skincare for Combo Skin.

Jennifer Carlsson

Oct 8, 20233 min read

Beauty Design Awards 2023 Finalists

The finalists have now been announced and you can find a ton more information on the Beauty Design Awards website.

Top 10 Skincare Brands Trending on Instagram September 2023

Jennifer Carlsson

Oct 6, 20234 min read

Top 10 Skincare Brands Trending on Instagram September 2023

In this post I share the Top 10 of the data driven list of Skincare Brands Trending on Instagram September 2023. Get the full top 700 list.

Jennifer Carlsson

Oct 4, 20234 min read

Top 10 Eco Luxe Beauty Brands to Watch

Top 10 Eco Luxe Beauty Brands to Watch,' featuring a curated selection of premium beauty products that combine luxury and sustainability.

Top 10 Millennial Minimalist Beauty Brands to Watch

Jennifer Carlsson

Oct 1, 20233 min read

Top 10 Millennial Minimalist Beauty Brands to Watch

Analyze the Millennial Minimalist Beauty Brand Archetype lasting allure through 10 key brands. For deeper insights, see our 2023 report.

10 Cruelty Free South Korean Skincare Brands to Watch

Jennifer Carlsson

Oct 1, 20233 min read

10 Cruelty Free South Korean Skincare Brands to Watch

Explore 10 innovative, cruelty-free South Korean skincare brands reshaping the beauty landscape.

10 Natural Zero Waste Deodorants for Sensitive Skin

Jennifer Carlsson

Sep 23, 20235 min read

10 Natural Zero Waste Deodorants for Sensitive Skin

Explore 10 natural, eco-friendly deodorants ideal for sensitive skin. Cruelty-free and vegan options from independent brands.

Top 30 Skincare Brands Trending on TikTok August 2023

Jennifer Carlsson

Sep 21, 20232 min read

Top 30 Skincare Brands Trending on TikTok August 2023

Top list of skincare brands trending on TikTok that is updated monthly just like my trending on Instagram lists.

Sundae - How Lizzie Waley is Bringing Fun to Bodycare

Jennifer Carlsson

Sep 18, 20234 min read

Sundae - How Lizzie Waley is Bringing Fun to Bodycare

Sundae is a fun Australian bodycare brand that makes deliciously scented whipped shower foams that looks just like whipped cream!

Jennifer Carlsson

Sep 8, 20234 min read

Beauty Brand Archetype Report 2023 - Introduction

I've created a set of 12 Beauty Brands Archetype Reports, now available here on this website, as 12 separate reports.

Jennifer Carlsson

Aug 13, 20234 min read

Dr. Pawpaw's Your Gorgeous Skin

I share what I think of Your Gorgeous Skin and how I might of designed the packaging differently if I was the one designing it.

Jennifer Carlsson

Aug 2, 20232 min read

10 Beauty Brands with Barbie Vibes

Here are 10 Beauty Brands with adorable pastel packaging that serve barbie realness. Perfect for anyone that loves cute cosmetics!

MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports

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The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist Beauty Industry Trend Reports

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports