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Jennifer Carlsson
Dec 14, 20235 min read
Top 10 Bright Future Beauty Brands to Watch
Bright Future Beauty Brand Type is all about fun and high quality beauty that on top of that actually do not compromise on sustainability
Jennifer Carlsson
Dec 13, 20235 min read
Top 10 Alchemy Beauty Brands to Watch
A highlight of 10 Alchemy Beauty Brands that blend ancient wisdom, modern science, and sustainability.
Jennifer Carlsson
Oct 27, 20234 min read
Nutricosmetics Trend Report 2024 - Abstract
Discover the latest trends in the rapidly growing Nutricosmetics industry with our abstract! Insights on branding, sustainability, and more.
Jennifer Carlsson
Oct 16, 20233 min read
Top 10 Pop Play Beauty Brands to Watch
Pop Play is the quintessential Gen Z Beauty Brand Archetype, We look at 10 Brands to watch from this colorful brand type.
Jennifer Carlsson
Oct 15, 20234 min read
Boring Without You: no BS Skincare for Combination Skin
Boring Without You founder Davey Rooney on formulating effective products, Clean Beauty BS and Skincare for Combo Skin.
Jennifer Carlsson
Oct 8, 20233 min read
Beauty Design Awards 2023 Finalists
The finalists have now been announced and you can find a ton more information on the Beauty Design Awards website.
Jennifer Carlsson
Oct 6, 20234 min read
Top 10 Skincare Brands Trending on Instagram September 2023
In this post I share the Top 10 of the data driven list of Skincare Brands Trending on Instagram September 2023. Get the full top 700 list.
Jennifer Carlsson
Oct 4, 20234 min read
Top 10 Eco Luxe Beauty Brands to Watch
Top 10 Eco Luxe Beauty Brands to Watch,' featuring a curated selection of premium beauty products that combine luxury and sustainability.
Jennifer Carlsson
Oct 1, 20233 min read
Top 10 Millennial Minimalist Beauty Brands to Watch
Analyze the Millennial Minimalist Beauty Brand Archetype lasting allure through 10 key brands. For deeper insights, see our 2023 report.
Jennifer Carlsson
Oct 1, 20233 min read
10 Cruelty Free South Korean Skincare Brands to Watch
Explore 10 innovative, cruelty-free South Korean skincare brands reshaping the beauty landscape.
Jennifer Carlsson
Sep 23, 20235 min read
10 Natural Zero Waste Deodorants for Sensitive Skin
Explore 10 natural, eco-friendly deodorants ideal for sensitive skin. Cruelty-free and vegan options from independent brands.
Jennifer Carlsson
Sep 21, 20232 min read
Top 30 Skincare Brands Trending on TikTok August 2023
Top list of skincare brands trending on TikTok that is updated monthly just like my trending on Instagram lists.
Jennifer Carlsson
Sep 19, 20234 min read
Sundae - How Lizzie Waley is Bringing Fun to Bodycare
Sundae is a fun Australian bodycare brand that makes deliciously scented whipped shower foams that looks just like whipped cream!
Jennifer Carlsson
Sep 8, 20234 min read
Beauty Brand Archetype Report 2023 - Introduction
I've created a set of 12 Beauty Brands Archetype Reports, now available here on this website, as 12 separate reports.
Jennifer Carlsson
Aug 13, 20234 min read
Dr. Pawpaw's Your Gorgeous Skin
I share what I think of Your Gorgeous Skin and how I might of designed the packaging differently if I was the one designing it.
Jennifer Carlsson
Aug 2, 20232 min read
10 Beauty Brands with Barbie Vibes
Here are 10 Beauty Brands with adorable pastel packaging that serve barbie realness. Perfect for anyone that loves cute cosmetics!
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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