Oct 305 min read

Debunking Reef-Safe Sunscreen Claims: What Beauty Brands Need to Know

Uncover the truth about 'Reef-Safe' sunscreens, dive into the complexities and misconceptions in our latest blog post.

Oct 1611 min read

The Rise of Maternal and Baby Care Brands: A New Generation of Thoughtful Skincare

Discover the new wave of maternal and baby care brands, skincare with gentle, holistic formulations and emotional storytelling.

Top 10 Bright Future Beauty Brands to Watch

Jennifer Carlsson

Dec 14, 20235 min read

Top 10 Bright Future Beauty Brands to Watch

Bright Future Beauty Brand Type is all about fun and high quality beauty that on top of that actually do not compromise on sustainability

Boring Without You: no BS Skincare for Combination Skin

Jennifer Carlsson

Oct 15, 20234 min read

Boring Without You: no BS Skincare for Combination Skin

Boring Without You founder Davey Rooney on formulating effective products, Clean Beauty BS and Skincare for Combo Skin.

Jennifer Carlsson

Oct 4, 20234 min read

Top 10 Eco Luxe Beauty Brands to Watch

Top 10 Eco Luxe Beauty Brands to Watch,' featuring a curated selection of premium beauty products that combine luxury and sustainability.

Sundae - How Lizzie Waley is Bringing Fun to Bodycare

Jennifer Carlsson

Sep 18, 20234 min read

Sundae - How Lizzie Waley is Bringing Fun to Bodycare

Sundae is a fun Australian bodycare brand that makes deliciously scented whipped shower foams that looks just like whipped cream!

Jennifer Carlsson

Aug 2, 20232 min read

10 Beauty Brands with Barbie Vibes

Here are 10 Beauty Brands with adorable pastel packaging that serve barbie realness. Perfect for anyone that loves cute cosmetics!

Jennifer Carlsson

Apr 2, 20233 min read

10 Fragrance Brands to Watch in 2023

There’s a lot happening in the fragrance category now and these are the 10 fragrance brands I’m paying attention to in 2023.

Top 15 Australian Skincare Brands Trending on Instagram October 2022

Jennifer Carlsson

Nov 20, 20221 min read

Top 15 Australian Skincare Brands Trending on Instagram October 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 15 trending skincare brands based in Australia.

Jennifer Carlsson

Dec 17, 20211 min read

10 Fun Australian Indie Skincare Brands

There's a lot of really cool and fun beauty brands from Australia so I wanted to share some of my favorite Australian skincare brands!

MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports

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The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist Beauty Industry Trend Reports

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports