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Jennifer Carlsson
Oct 16, 202411 min read
The Rise of Maternal and Baby Care Brands: A New Generation of Thoughtful Skincare
Discover the new wave of maternal and baby care brands, skincare with gentle, holistic formulations and emotional storytelling.
Jennifer Carlsson
Oct 9, 20244 min read
Happy Hippie - A Journey Through Natural Ingredients and Holistic Wellness
Happy Hippie Beauty Archetype - a holistic, nature-infused approach to beauty. Dive into the world of sustainable, wellness-driven brands.
Jennifer Carlsson
Oct 2, 20244 min read
Classic Luxury - Understanding the Timeless Appeal of High-End Beauty
Discover the allure of Classic Luxury beauty brands. Unveil the secrets behind timeless elegance, craftsmanship, and exclusivity.
Jennifer Carlsson
Sep 25, 20243 min read
Effective Actives – Inside the Brands Prioritizing Results-Driven Skincare
Effective Actives in skincare; the brands prioritizing potent, science-backed ingredients for visible results and transparency
Jennifer Carlsson
Sep 18, 20243 min read
Modern Man - Redefining Masculinity in the Beauty Industry
Discover how the Modern Man archetype is reshaping men's grooming with sleek design, inclusivity, and high-performance formulations.
Jennifer Carlsson
Sep 11, 20245 min read
Dreamland - The Magic of Cute and Innovative Makeup Brands
Discover the enchanting world of Dreamland, where makeup becomes a playful experience of self-expression, creativity, and charm.
Jennifer Carlsson
Sep 10, 20243 min read
Beauty Brand Archetype Reports 2024 - Introduction
Unveiling the 2024 Beauty Brand Archetype Reports: Explore the beauty brands and gain insights for refining your brand strategy.
Jennifer Carlsson
Jun 22, 20243 min read
Beauty Brand Breakdown: Obayaty
Today we take a closer look at Obayaty, a Swedish beauty brand established in 2023, specializing in men's skincare and makeup.
Jennifer Carlsson
May 1, 20245 min read
Brand Design Study: Simihaze Beauty
In this brand study, we will scrutinize Simihaze Beauty's distinctive elements—from their logo and color scheme to their packaging design.
Jennifer Carlsson
Apr 24, 20245 min read
Brand Design Study: Selfmade
Dive into our design study of Selfmade: a brand marrying skin care with the art of self-care, showcasing a vibrant visual shift.
Jennifer Carlsson
Apr 17, 20247 min read
Brand Design Study: Tamburins
Delve into Tamburins' world where scents are stories and every detail is a deliberate stroke on the canvas of brand design.
Jennifer Carlsson
Apr 3, 20248 min read
Beauty Brand Breakdown: Vacation - The World's Best-Smelling Sunscreen
Dive into how Vacation sunscreen merges 80s nostalgia & innovation, crafting a unique brand story that's shaking up the suncare market.
Jennifer Carlsson
Mar 29, 20247 min read
Beauty Brand Breakdown: Le Rub - New Sunscreen Brand
Today, we turn our critical eye towards Belgian sunscreen and after sun care brand Le Rub, launched in 2023.
Jennifer Carlsson
Mar 6, 20246 min read
Modern Minimalist - Rising Trend in Skincare
The Modern Minimalist brand type and trend in skincare represents a fusion of innovation, transparency, and inclusivity.
Jennifer Carlsson
Feb 9, 20246 min read
Top 10 Makeup Brands Trending on Instagram 2023
Explore the top 10 makeup brands trending on Instagram in 2023, looking into the strategies that have made them stand out.
Jennifer Carlsson
Jan 19, 20246 min read
Why are so Many Beauty Brands Mid? How to Create a Beauty Brand That Stands Out
When creating your own brand, you really can create anything you want, so why are so many beauty brands mid?
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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