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Jennifer Carlsson
Jul 4, 20222 min read
Brand Types: Apothecary Lab
This is the third in a series of brand types that I have created. From super cute brands we now dive into something completely different!
Jennifer Carlsson
May 15, 20222 min read
Top 20 Body Care Brands With Highest Growth Rate On Instagram April 2022
Based on my top trending skincare brands on Instagram I wanted to highlight the top 20 body care brands with the highest growth rate.
Jennifer Carlsson
Mar 6, 20222 min read
15 Trending Makeup Brands Showing Steady Growth
I wanted to look at what makeup brands have been showing consistent growth over the past year.
Jennifer Carlsson
Feb 8, 20222 min read
Review: Moisturising Gel Cream from Byoma
Looking for a budget-friendly moisturizer? Read our review of the Moisturising Gel Cream from Byoma. Find out if it's worth a try!
Jennifer Carlsson
Feb 6, 20223 min read
How to build a Beauty Brand: what is a brand?
This is the first part in a series of blog posts that will attempt to help you with how to build a beauty brand.
Jennifer Carlsson
Jan 26, 20224 min read
These Big Corporations Own Over 500 Beauty Brands
These big corporations own over 500 Beauty Brands. Find out what brands are owned by what parent companies in this blog post!
Jennifer Carlsson
Dec 24, 20211 min read
10 Cruelty Free Toners with Pretty Packaging
Looking for a good toner from a cruelty free brand? We got you. Here are a range of different cruelty free toners to check out.
Jennifer Carlsson
Dec 2, 20211 min read
10 Cute Indonesian Beauty Brands
Here are 10 cute and cool skincare brands from Indonesia to check out!
Jennifer Carlsson
Nov 29, 20213 min read
Cosmetics Packaging Colors and Communication
Have you thought about what information beauty brands are communicating with the colors of their packaging?
Jennifer Carlsson
Nov 19, 20211 min read
10 Cruelty Free and Vegan Foam Cleansers For Under $20
Looking for an affordable foam cleanser that is also cruelty free and vegan? Maybe one of these will be what you are looking for!
Jennifer Carlsson
Nov 11, 20211 min read
10 Cruelty Free and Vegan Moisturizers For Under $20
Everybody needs to moisturize so here are some affordable and accessible options that are both vegan and cruelty free!
Jennifer Carlsson
Aug 26, 20213 min read
10 cruelty free and vegan cleansing balms
I've really been loving using a cleansing balm as part of my skincare routine so I figure I would share some cruelty free cleansing balms.
Jennifer Carlsson
Aug 2, 20213 min read
Brand Design Study: Florence by Mills
Florence by Mills is a beauty brand lead by teenage actress Millie Bobbie Brown.
Jennifer Carlsson
Jul 31, 20212 min read
Top 100 Trending Skincare Brands August 2021
This is a top list of skincare brands based on their performance on Instagram. It's based on their followers, engagement and growth.
Jennifer Carlsson
Jun 29, 20211 min read
Top 100 Trending Skincare Brands June 2021
I decided I wanted to share of my toplist here on my blog so here you get the top 100 instead of just 50 like before.
Jennifer Carlsson
Jun 14, 20213 min read
Brand Design Study: iNNBEAUTY Project
Innbeauty project is a USA based, cruelty-free, vegan, woman owned skincare brand.
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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