Jul 4, 20222 min read

Brand Types: Apothecary Lab

This is the third in a series of brand types that I have created. From super cute brands we now dive into something completely different!

Top 20 Body Care Brands With Highest Growth Rate On Instagram April 2022

Jennifer Carlsson

May 15, 20222 min read

Top 20 Body Care Brands With Highest Growth Rate On Instagram April 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 20 body care brands with the highest growth rate.

15 Trending Makeup Brands Showing Steady Growth

Jennifer Carlsson

Mar 6, 20222 min read

15 Trending Makeup Brands Showing Steady Growth

I wanted to look at what makeup brands have been showing consistent growth over the past year.

Review: Moisturising Gel Cream from Byoma

Jennifer Carlsson

Feb 8, 20222 min read

Review: Moisturising Gel Cream from Byoma

Looking for a budget-friendly moisturizer? Read our review of the Moisturising Gel Cream from Byoma. Find out if it's worth a try!

Jennifer Carlsson

Feb 6, 20223 min read

How to build a Beauty Brand: what is a brand?

This is the first part in a series of blog posts that will attempt to help you with how to build a beauty brand.

These Big Corporations Own Over 500 Beauty Brands

Jennifer Carlsson

Jan 26, 20224 min read

These Big Corporations Own Over 500 Beauty Brands

These big corporations own over 500 Beauty Brands. Find out what brands are owned by what parent companies in this blog post!

10 Cruelty Free Toners with Pretty Packaging

Jennifer Carlsson

Dec 24, 20211 min read

10 Cruelty Free Toners with Pretty Packaging

Looking for a good toner from a cruelty free brand? We got you. Here are a range of different cruelty free toners to check out.

Jennifer Carlsson

Dec 2, 20211 min read

10 Cute Indonesian Beauty Brands

Here are 10 cute and cool skincare brands from Indonesia to check out!

Cosmetics Packaging Colors and Communication

Jennifer Carlsson

Nov 29, 20213 min read

Cosmetics Packaging Colors and Communication

Have you thought about what information beauty brands are communicating with the colors of their packaging?

10 Cruelty Free and Vegan Foam Cleansers For Under $20

Jennifer Carlsson

Nov 19, 20211 min read

10 Cruelty Free and Vegan Foam Cleansers For Under $20

Looking for an affordable foam cleanser that is also cruelty free and vegan? Maybe one of these will be what you are looking for!

10 Cruelty Free and Vegan Moisturizers For Under $20

Jennifer Carlsson

Nov 11, 20211 min read

10 Cruelty Free and Vegan Moisturizers For Under $20

Everybody needs to moisturize so here are some affordable and accessible options that are both vegan and cruelty free!

10 cruelty free and vegan cleansing balms

Jennifer Carlsson

Aug 26, 20213 min read

10 cruelty free and vegan cleansing balms

I've really been loving using a cleansing balm as part of my skincare routine so I figure I would share some cruelty free cleansing balms.

Jennifer Carlsson

Aug 2, 20213 min read

Brand Design Study: Florence by Mills

Florence by Mills is a beauty brand lead by teenage actress Millie Bobbie Brown.

Top 100 Trending Skincare Brands August 2021

Jennifer Carlsson

Jul 31, 20212 min read

Top 100 Trending Skincare Brands August 2021

This is a top list of skincare brands based on their performance on Instagram. It's based on their followers, engagement and growth.

Top 100 Trending Skincare Brands June 2021

Jennifer Carlsson

Jun 29, 20211 min read

Top 100 Trending Skincare Brands June 2021

I decided I wanted to share of my toplist here on my blog so here you get the top 100 instead of just 50 like before.

Jennifer Carlsson

Jun 14, 20213 min read

Brand Design Study: iNNBEAUTY Project

Innbeauty project is a USA based, cruelty-free, vegan, woman owned skincare brand.

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MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports

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The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist Beauty Industry Trend Reports

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports