Oct 1, 20233 min read

10 Cruelty Free South Korean Skincare Brands to Watch

Explore 10 innovative, cruelty-free South Korean skincare brands reshaping the beauty landscape.

Sep 23, 20235 min read

10 Natural Zero Waste Deodorants for Sensitive Skin

Explore 10 natural, eco-friendly deodorants ideal for sensitive skin. Cruelty-free and vegan options from independent brands.

Jennifer Carlsson

Jun 25, 20234 min read

The Clean Beauty Conundrum

Which working with statistics which brands do you count as “Clean”? I’m calling it “The Clean Beauty Conundrum”.

Review of the 8 Aluminum Free Deodorants That I've Tried

Jennifer Carlsson

Sep 5, 20224 min read

Review of the 8 Aluminum Free Deodorants That I've Tried

There’s one simple reason to why I don’t want to use deodorant with Aluminum in it; yellow pit stains.

10 Cruelty Free, Vegan and Plastic Free Moisturizers

Jennifer Carlsson

Aug 26, 20221 min read

10 Cruelty Free, Vegan and Plastic Free Moisturizers

I think every brand cares about being sustainable, especially indie beauty brands.

10 Cruelty Free, Vegan and Plastic Free Cleansers

Jennifer Carlsson

Jun 10, 20221 min read

10 Cruelty Free, Vegan and Plastic Free Cleansers

One of the best things to look for when trying to find sustainable cosmetics products is plastic free packaging.

Top 20 Body Care Brands With Highest Growth Rate On Instagram April 2022

Jennifer Carlsson

May 15, 20222 min read

Top 20 Body Care Brands With Highest Growth Rate On Instagram April 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 20 body care brands with the highest growth rate.

Review: Watermelon Glow Sleeping Mask from Glow Recipe

Jennifer Carlsson

Feb 19, 20222 min read

Review: Watermelon Glow Sleeping Mask from Glow Recipe

Watermelon Glow Sleeping Mask from Glow Recipe! Discover its fresh watermelon scent and bouncy gel-like texture for hydrated, glowing skin.

Review: Moisturising Gel Cream from Byoma

Jennifer Carlsson

Feb 8, 20222 min read

Review: Moisturising Gel Cream from Byoma

Looking for a budget-friendly moisturizer? Read our review of the Moisturising Gel Cream from Byoma. Find out if it's worth a try!

Top 10 Cutest Cruelty Free Skincare Brands 2022

Jennifer Carlsson

Feb 3, 20224 min read

Top 10 Cutest Cruelty Free Skincare Brands 2022

We all love skincare products that spark joy and look super cute in our homes.

10 Cruelty Free Toners with Pretty Packaging

Jennifer Carlsson

Dec 24, 20211 min read

10 Cruelty Free Toners with Pretty Packaging

Looking for a good toner from a cruelty free brand? We got you. Here are a range of different cruelty free toners to check out.

Jennifer Carlsson

Dec 17, 20211 min read

10 Fun Australian Indie Skincare Brands

There's a lot of really cool and fun beauty brands from Australia so I wanted to share some of my favorite Australian skincare brands!

Jennifer Carlsson

Dec 10, 20211 min read

10 Cruelty Free Zero Waste Shampoo Bars

Solid Shampoo Bars are Eco-Friendly and there are a ton of different options for different hair types, fragrance preferences and budgets!

10 Cruelty Free and Vegan Vitamin C Serums

Jennifer Carlsson

Nov 25, 20211 min read

10 Cruelty Free and Vegan Vitamin C Serums

Here are 10 Cruelty Free and Vegan Vitamin C serums from independently owned brands to check out!

10 Cruelty Free and Vegan Foam Cleansers For Under $20

Jennifer Carlsson

Nov 19, 20211 min read

10 Cruelty Free and Vegan Foam Cleansers For Under $20

Looking for an affordable foam cleanser that is also cruelty free and vegan? Maybe one of these will be what you are looking for!

10 Cruelty Free and Vegan Moisturizers For Under $20

Jennifer Carlsson

Nov 11, 20211 min read

10 Cruelty Free and Vegan Moisturizers For Under $20

Everybody needs to moisturize so here are some affordable and accessible options that are both vegan and cruelty free!

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MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports

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The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist Beauty Industry Trend Reports

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports