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Jennifer Carlsson
Oct 1, 20233 min read
10 Cruelty Free South Korean Skincare Brands to Watch
Explore 10 innovative, cruelty-free South Korean skincare brands reshaping the beauty landscape.
Jennifer Carlsson
Sep 23, 20235 min read
10 Natural Zero Waste Deodorants for Sensitive Skin
Explore 10 natural, eco-friendly deodorants ideal for sensitive skin. Cruelty-free and vegan options from independent brands.
Jennifer Carlsson
Jun 25, 20234 min read
The Clean Beauty Conundrum
Which working with statistics which brands do you count as “Clean”? I’m calling it “The Clean Beauty Conundrum”.
Jennifer Carlsson
Sep 5, 20224 min read
Review of the 8 Aluminum Free Deodorants That I've Tried
There’s one simple reason to why I don’t want to use deodorant with Aluminum in it; yellow pit stains.
Jennifer Carlsson
Aug 26, 20221 min read
10 Cruelty Free, Vegan and Plastic Free Moisturizers
I think every brand cares about being sustainable, especially indie beauty brands.
Jennifer Carlsson
Jun 10, 20221 min read
10 Cruelty Free, Vegan and Plastic Free Cleansers
One of the best things to look for when trying to find sustainable cosmetics products is plastic free packaging.
Jennifer Carlsson
May 15, 20222 min read
Top 20 Body Care Brands With Highest Growth Rate On Instagram April 2022
Based on my top trending skincare brands on Instagram I wanted to highlight the top 20 body care brands with the highest growth rate.
Jennifer Carlsson
Feb 19, 20222 min read
Review: Watermelon Glow Sleeping Mask from Glow Recipe
Watermelon Glow Sleeping Mask from Glow Recipe! Discover its fresh watermelon scent and bouncy gel-like texture for hydrated, glowing skin.
Jennifer Carlsson
Feb 8, 20222 min read
Review: Moisturising Gel Cream from Byoma
Looking for a budget-friendly moisturizer? Read our review of the Moisturising Gel Cream from Byoma. Find out if it's worth a try!
Jennifer Carlsson
Feb 3, 20224 min read
Top 10 Cutest Cruelty Free Skincare Brands 2022
We all love skincare products that spark joy and look super cute in our homes.
Jennifer Carlsson
Dec 24, 20211 min read
10 Cruelty Free Toners with Pretty Packaging
Looking for a good toner from a cruelty free brand? We got you. Here are a range of different cruelty free toners to check out.
Jennifer Carlsson
Dec 17, 20211 min read
10 Fun Australian Indie Skincare Brands
There's a lot of really cool and fun beauty brands from Australia so I wanted to share some of my favorite Australian skincare brands!
Jennifer Carlsson
Dec 10, 20211 min read
10 Cruelty Free Zero Waste Shampoo Bars
Solid Shampoo Bars are Eco-Friendly and there are a ton of different options for different hair types, fragrance preferences and budgets!
Jennifer Carlsson
Nov 25, 20211 min read
10 Cruelty Free and Vegan Vitamin C Serums
Here are 10 Cruelty Free and Vegan Vitamin C serums from independently owned brands to check out!
Jennifer Carlsson
Nov 19, 20211 min read
10 Cruelty Free and Vegan Foam Cleansers For Under $20
Looking for an affordable foam cleanser that is also cruelty free and vegan? Maybe one of these will be what you are looking for!
Jennifer Carlsson
Nov 11, 20211 min read
10 Cruelty Free and Vegan Moisturizers For Under $20
Everybody needs to moisturize so here are some affordable and accessible options that are both vegan and cruelty free!
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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