Sep 11, 20245 min read

Dreamland - The Magic of Cute and Innovative Makeup Brands

Discover the enchanting world of Dreamland, where makeup becomes a playful experience of self-expression, creativity, and charm.

Top 10 Bright Future Beauty Brands to Watch

Jennifer Carlsson

Dec 14, 20235 min read

Top 10 Bright Future Beauty Brands to Watch

Bright Future Beauty Brand Type is all about fun and high quality beauty that on top of that actually do not compromise on sustainability

Jennifer Carlsson

Oct 16, 20233 min read

Top 10 Pop Play Beauty Brands to Watch

Pop Play is the quintessential Gen Z Beauty Brand Archetype, We look at 10 Brands to watch from this colorful brand type.

Boring Without You: no BS Skincare for Combination Skin

Jennifer Carlsson

Oct 15, 20234 min read

Boring Without You: no BS Skincare for Combination Skin

Boring Without You founder Davey Rooney on formulating effective products, Clean Beauty BS and Skincare for Combo Skin.

Jennifer Carlsson

Apr 21, 20232 min read

Color Trend: Gen Z Green

Just like we had Millennial Pink the next generation has Gen Z Green. Gen Z Green is a big rising color trend for Beauty Brands.

Jennifer Carlsson

Jul 6, 20222 min read

Brand Type: Bright Future

Brands like these show that you can buy sustainable products without sacrificing the quality, fun and style.

Jennifer Carlsson

Jun 20, 20222 min read

Brand Type: Friendly Fun

This category is overall where you will find the absolute cutest skincare brands.

Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022

Jennifer Carlsson

May 1, 20222 min read

Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 10 gen z skincare brands with the highest growth rate.

Review: Moisturising Gel Cream from Byoma

Jennifer Carlsson

Feb 8, 20222 min read

Review: Moisturising Gel Cream from Byoma

Looking for a budget-friendly moisturizer? Read our review of the Moisturising Gel Cream from Byoma. Find out if it's worth a try!

Jennifer Carlsson

Aug 2, 20213 min read

Brand Design Study: Florence by Mills

Florence by Mills is a beauty brand lead by teenage actress Millie Bobbie Brown.

MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

Subscribe to my newsletter!

Want to get updated when I post new blog posts, release new reports and take part in exclusive offers? Join my email list!

Dreamland - The Magic of Cute and Innovative Makeup Brands

Top 10 Bright Future Beauty Brands to Watch

Top 10 Pop Play Beauty Brands to Watch

Boring Without You: no BS Skincare for Combination Skin

Color Trend: Gen Z Green

Brand Type: Bright Future

Brand Type: Friendly Fun

Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022

Review: Moisturising Gel Cream from Byoma

Brand Design Study: Florence by Mills

MINTOIRO BLOG

Subscribe to my newsletter!

Sign up for newsletter!

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports

Dreamland - The Magic of Cute and Innovative Makeup Brands

Top 10 Bright Future Beauty Brands to Watch

Top 10 Pop Play Beauty Brands to Watch

Boring Without You: no BS Skincare for Combination Skin

Color Trend: Gen Z Green

Brand Type: Bright Future

Brand Type: Friendly Fun

Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022

Review: Moisturising Gel Cream from Byoma

Brand Design Study: Florence by Mills

MINTOIRO BLOG

Subscribe to my newsletter!

Sign up for newsletter!

The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist Beauty Industry Trend Reports

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports