Oct 305 min read

Debunking Reef-Safe Sunscreen Claims: What Beauty Brands Need to Know

Uncover the truth about 'Reef-Safe' sunscreens, dive into the complexities and misconceptions in our latest blog post.

Oct 16, 20233 min read

Top 10 Pop Play Beauty Brands to Watch

Pop Play is the quintessential Gen Z Beauty Brand Archetype, We look at 10 Brands to watch from this colorful brand type.

Jennifer Carlsson

Dec 2, 20211 min read

10 Cute Indonesian Beauty Brands

Here are 10 cute and cool skincare brands from Indonesia to check out!

MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports

MINTOIRO BLOG

Subscribe to my newsletter!

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The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist Beauty Industry Trend Reports

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports