Oct 23, 20244 min read

Beauty Brand Breakdown: Crown Affair

Discover the art of intentional beauty rituals with Crown Affair, a minimalist brand redefining hair care through quality and simplicity.

The Rise of Maternal and Baby Care Brands: A New Generation of Thoughtful Skincare

Jennifer Carlsson

Oct 16, 202411 min read

The Rise of Maternal and Baby Care Brands: A New Generation of Thoughtful Skincare

Discover the new wave of maternal and baby care brands, skincare with gentle, holistic formulations and emotional storytelling.

Modern Man - Redefining Masculinity in the Beauty Industry

Jennifer Carlsson

Sep 18, 20243 min read

Modern Man - Redefining Masculinity in the Beauty Industry

Discover how the Modern Man archetype is reshaping men's grooming with sleek design, inclusivity, and high-performance formulations.

Top 10 Bright Future Beauty Brands to Watch

Jennifer Carlsson

Dec 14, 20235 min read

Top 10 Bright Future Beauty Brands to Watch

Bright Future Beauty Brand Type is all about fun and high quality beauty that on top of that actually do not compromise on sustainability

Top 10 Millennial Minimalist Beauty Brands to Watch

Jennifer Carlsson

Oct 1, 20233 min read

Top 10 Millennial Minimalist Beauty Brands to Watch

Analyze the Millennial Minimalist Beauty Brand Archetype lasting allure through 10 key brands. For deeper insights, see our 2023 report.

Jennifer Carlsson

Jul 6, 20222 min read

Brand Type: Bright Future

Brands like these show that you can buy sustainable products without sacrificing the quality, fun and style.

Jennifer Carlsson

Jul 4, 20222 min read

Brand Types: Apothecary Lab

This is the third in a series of brand types that I have created. From super cute brands we now dive into something completely different!

Jennifer Carlsson

Jun 19, 20222 min read

Brand Type: Selfcare & Chill

This brand type is super colorful and fun, targeting millennials that love sensorial skincare as self-care.

Review: Watermelon Glow Sleeping Mask from Glow Recipe

Jennifer Carlsson

Feb 19, 20222 min read

Review: Watermelon Glow Sleeping Mask from Glow Recipe

Watermelon Glow Sleeping Mask from Glow Recipe! Discover its fresh watermelon scent and bouncy gel-like texture for hydrated, glowing skin.

Jennifer Carlsson

Feb 6, 20223 min read

How to build a Beauty Brand: what is a brand?

This is the first part in a series of blog posts that will attempt to help you with how to build a beauty brand.

Review: Living Cleansing Balm from Then I Met You

Jennifer Carlsson

Oct 24, 20211 min read

Review: Living Cleansing Balm from Then I Met You

The design of this brand is so pretty and I especially like their products with this gradient style packaging.

Jennifer Carlsson

Nov 8, 20202 min read

Brand Design Study: Beauty Pie

Discover the brand design of Beauty Pie, a luxury cosmetics brand that offers transparent pricing and stunning minimalist packaging.

Jennifer Carlsson

Aug 5, 20202 min read

Brand Design Study: Herbivore Botanicals

Herbivore really got my attention with their minimalist, yet colorful, design. So I wanted to take a closer look at it!

Jennifer Carlsson

Jul 28, 20202 min read

Brand Design Study: Glossier Cloud Paint

Glossier show impressive restraint in how simple and minimalist they keep this design.

MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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Beauty Brand Breakdown: Crown Affair

The Rise of Maternal and Baby Care Brands: A New Generation of Thoughtful Skincare

Modern Man - Redefining Masculinity in the Beauty Industry

Top 10 Bright Future Beauty Brands to Watch

Top 10 Millennial Minimalist Beauty Brands to Watch

Brand Type: Bright Future

Brand Types: Apothecary Lab

Brand Type: Selfcare & Chill

Review: Watermelon Glow Sleeping Mask from Glow Recipe

How to build a Beauty Brand: what is a brand?

Review: Living Cleansing Balm from Then I Met You

Brand Design Study: Beauty Pie

Brand Design Study: Herbivore Botanicals

Brand Design Study: Glossier Cloud Paint

MINTOIRO BLOG

Subscribe to my newsletter!

Sign up for newsletter!

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports

Beauty Brand Breakdown: Crown Affair

The Rise of Maternal and Baby Care Brands: A New Generation of Thoughtful Skincare

Modern Man - Redefining Masculinity in the Beauty Industry

Top 10 Bright Future Beauty Brands to Watch

Top 10 Millennial Minimalist Beauty Brands to Watch

Brand Type: Bright Future

Brand Types: Apothecary Lab

Brand Type: Selfcare & Chill

Review: Watermelon Glow Sleeping Mask from Glow Recipe

How to build a Beauty Brand: what is a brand?

Review: Living Cleansing Balm from Then I Met You

Brand Design Study: Beauty Pie

Brand Design Study: Herbivore Botanicals

Brand Design Study: Glossier Cloud Paint

MINTOIRO BLOG

Subscribe to my newsletter!

Sign up for newsletter!

The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist Beauty Industry Trend Reports

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports