Oct 234 min read

Beauty Brand Breakdown: Crown Affair

Discover the art of intentional beauty rituals with Crown Affair, a minimalist brand redefining hair care through quality and simplicity.

Jennifer Carlsson

May 15 min read

Brand Design Study: Simihaze Beauty

In this brand study, we will scrutinize Simihaze Beauty's distinctive elements—from their logo and color scheme to their packaging design.

Jennifer Carlsson

Apr 245 min read

Brand Design Study: Selfmade

Dive into our design study of Selfmade: a brand marrying skin care with the art of self-care, showcasing a vibrant visual shift.

Cosmetics Packaging Colors and Communication

Jennifer Carlsson

Nov 29, 20213 min read

Cosmetics Packaging Colors and Communication

Have you thought about what information beauty brands are communicating with the colors of their packaging?

Review: Living Cleansing Balm from Then I Met You

Jennifer Carlsson

Oct 24, 20211 min read

Review: Living Cleansing Balm from Then I Met You

The design of this brand is so pretty and I especially like their products with this gradient style packaging.

Jennifer Carlsson

Aug 2, 20213 min read

Brand Design Study: Florence by Mills

Florence by Mills is a beauty brand lead by teenage actress Millie Bobbie Brown.

Is it actually sustainable? Greenwashing in the Beauty Industry.

Jennifer Carlsson

Jul 25, 20214 min read

Is it actually sustainable? Greenwashing in the Beauty Industry.

With the industry actively lying to you it's really hard to make sustainable choices. In this article I help uncover greenwashing.

Jennifer Carlsson

Jun 14, 20213 min read

Brand Design Study: iNNBEAUTY Project

Innbeauty project is a USA based, cruelty-free, vegan, woman owned skincare brand.

Jennifer Carlsson

Mar 28, 20212 min read

Beauty Packaging Trend 2021: Monochrome

An increasingly popular trend I'm seeing for cosmetics brands is this clean minimalist style with just one flat color and simple white sans

10 Beauty Brands with Eco Friendly Packaging

Jennifer Carlsson

Feb 18, 20211 min read

10 Beauty Brands with Eco Friendly Packaging

I really wanted to highlight some really cool brands that have put a lot of thought and work into having packaging that is both sustainable

Jennifer Carlsson

Feb 5, 20212 min read

5 Colorful Cruelty-Free Skincare Brands

Here are five really fun cruelty-free brands you should check out!

Jennifer Carlsson

Feb 3, 20211 min read

10 Cosmetics Brands With Wood Packaging

With how much plastic is ending up in landfills or worse in nature, a lot of brands are looking to decrease their plastic use by turning to

Jennifer Carlsson

Jan 2, 20213 min read

Beauty Design Awards 2020 Winners

Here I announce the winners to my Beauty Design Awards 2020!

Beauty Design Awards 2020 Lipstick Finalists

Jennifer Carlsson

Dec 31, 20201 min read

Beauty Design Awards 2020 Lipstick Finalists

Here are my 5 finalists for Beauty Design Awards 2020 in the lipsticks.

Beauty Design Awards 2020 Blush Finalists

Jennifer Carlsson

Dec 30, 20201 min read

Beauty Design Awards 2020 Blush Finalists

Here are my 5 finalists for Beauty Design Awards 2020 in the blushes.

Beauty Design Awards 2020 Concealer Finalists

Jennifer Carlsson

Dec 29, 20201 min read

Beauty Design Awards 2020 Concealer Finalists

Here are my 5 finalists for Beauty Design Awards 2020 in the concealers.

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MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports

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The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist Beauty Industry Trend Reports

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports