Happy Hippie - A Journey Through Natural Ingredients and Holistic Wellness
Happy Hippie Beauty Archetype - a holistic, nature-infused approach to beauty. Dive into the world of sustainable, wellness-driven brands.
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Jennifer Carlsson
Oct 24 min read
Classic Luxury - Understanding the Timeless Appeal of High-End Beauty
Discover the allure of Classic Luxury beauty brands. Unveil the secrets behind timeless elegance, craftsmanship, and exclusivity.
Jennifer Carlsson
Sep 253 min read
Effective Actives – Inside the Brands Prioritizing Results-Driven Skincare
Effective Actives in skincare; the brands prioritizing potent, science-backed ingredients for visible results and transparency
Jennifer Carlsson
Sep 183 min read
Modern Man - Redefining Masculinity in the Beauty Industry
Discover how the Modern Man archetype is reshaping men's grooming with sleek design, inclusivity, and high-performance formulations.
Jennifer Carlsson
Jul 124 min read
Oquist Cosmetics – What Eco Luxury Should Look Like
To me Oquist Cosmetics is the quintessential Eco Luxury Beauty Brand with their terracotta packaging and luxurious waterless formulations.
Jennifer Carlsson
Jun 223 min read
Beauty Brand Breakdown: Obayaty
Today we take a closer look at Obayaty, a Swedish beauty brand established in 2023, specializing in men's skincare and makeup.
Jennifer Carlsson
Apr 38 min read
Beauty Brand Breakdown: Vacation - The World's Best-Smelling Sunscreen
Dive into how Vacation sunscreen merges 80s nostalgia & innovation, crafting a unique brand story that's shaking up the suncare market.
Jennifer Carlsson
Mar 297 min read
Beauty Brand Breakdown: Le Rub - New Sunscreen Brand
Today, we turn our critical eye towards Belgian sunscreen and after sun care brand Le Rub, launched in 2023.
Jennifer Carlsson
Mar 66 min read
Modern Minimalist - Rising Trend in Skincare
The Modern Minimalist brand type and trend in skincare represents a fusion of innovation, transparency, and inclusivity.
Jennifer Carlsson
Feb 264 min read
Ducalm - Redesigning Products I Love
Since I think the formulations are bomb, I wanted to put together my idea of a reimagined Design for Ducalm.
Jennifer Carlsson
Feb 236 min read
Top 30 Microbiome Friendly Skincare Brands Trending on Instagram
This work is sponsored by and created as a collaboration with Kind to Biome about microbiome friendly skincare.
Jennifer Carlsson
Dec 13, 20235 min read
Top 10 Alchemy Beauty Brands to Watch
A highlight of 10 Alchemy Beauty Brands that blend ancient wisdom, modern science, and sustainability.
Jennifer Carlsson
Oct 16, 20233 min read
Top 10 Pop Play Beauty Brands to Watch
Pop Play is the quintessential Gen Z Beauty Brand Archetype, We look at 10 Brands to watch from this colorful brand type.
Jennifer Carlsson
Oct 15, 20234 min read
Boring Without You: no BS Skincare for Combination Skin
Boring Without You founder Davey Rooney on formulating effective products, Clean Beauty BS and Skincare for Combo Skin.
Jennifer Carlsson
Oct 6, 20234 min read
Top 10 Skincare Brands Trending on Instagram September 2023
In this post I share the Top 10 of the data driven list of Skincare Brands Trending on Instagram September 2023. Get the full top 700 list.
Jennifer Carlsson
Oct 1, 20233 min read
10 Cruelty Free South Korean Skincare Brands to Watch
Explore 10 innovative, cruelty-free South Korean skincare brands reshaping the beauty landscape.
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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