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Jennifer Carlsson
Oct 30, 20245 min read
Debunking Reef-Safe Sunscreen Claims: What Beauty Brands Need to Know
Uncover the truth about 'Reef-Safe' sunscreens, dive into the complexities and misconceptions in our latest blog post.
Jennifer Carlsson
Jul 12, 20244 min read
Oquist Cosmetics – What Eco Luxury Should Look Like
To me Oquist Cosmetics is the quintessential Eco Luxury Beauty Brand with their terracotta packaging and luxurious waterless formulations.
Jennifer Carlsson
May 28, 20243 min read
Announcement: Launching Doing Good Seal of Approval
Introducing the Doing Good seal of approval in an effort to give a spotlight to beauty brands that are actually sustainable and doing good.
Jennifer Carlsson
Dec 14, 20235 min read
Top 10 Bright Future Beauty Brands to Watch
Bright Future Beauty Brand Type is all about fun and high quality beauty that on top of that actually do not compromise on sustainability
Jennifer Carlsson
Oct 27, 20234 min read
Nutricosmetics Trend Report 2024 - Abstract
Discover the latest trends in the rapidly growing Nutricosmetics industry with our abstract! Insights on branding, sustainability, and more.
Jennifer Carlsson
Oct 4, 20234 min read
Top 10 Eco Luxe Beauty Brands to Watch
Top 10 Eco Luxe Beauty Brands to Watch,' featuring a curated selection of premium beauty products that combine luxury and sustainability.
Jennifer Carlsson
Jun 25, 20234 min read
The Clean Beauty Conundrum
Which working with statistics which brands do you count as “Clean”? I’m calling it “The Clean Beauty Conundrum”.
Jennifer Carlsson
Aug 26, 20221 min read
10 Cruelty Free, Vegan and Plastic Free Moisturizers
I think every brand cares about being sustainable, especially indie beauty brands.
Jennifer Carlsson
Jul 6, 20222 min read
Brand Type: Bright Future
Brands like these show that you can buy sustainable products without sacrificing the quality, fun and style.
Jennifer Carlsson
Jun 10, 20221 min read
10 Cruelty Free, Vegan and Plastic Free Cleansers
One of the best things to look for when trying to find sustainable cosmetics products is plastic free packaging.
Jennifer Carlsson
Mar 24, 20223 min read
DIP IS BETTER! - How Dip Founder Kate Assaraf Created a Sustainable Premium Hair Care Brand
There's no cooler solid hair care brand than Dip! We talk to founder Kate Assaraf about how she created Dip!
Jennifer Carlsson
Jan 26, 20224 min read
5 common ways beauty brands are greenwashing
Greenwashing is not going to cut it and I hope more brands start to cut the bullshit in 2022.
Jennifer Carlsson
Dec 10, 20211 min read
10 Cruelty Free Zero Waste Shampoo Bars
Solid Shampoo Bars are Eco-Friendly and there are a ton of different options for different hair types, fragrance preferences and budgets!
Jennifer Carlsson
Jul 25, 20214 min read
Is it actually sustainable? Greenwashing in the Beauty Industry.
With the industry actively lying to you it's really hard to make sustainable choices. In this article I help uncover greenwashing.
Jennifer Carlsson
Jun 6, 20214 min read
Everything about Cruelty-Free Cosmetics
I'm going to do my best to answer all the questions you might have about cruelty-free cosmetics.
Jennifer Carlsson
Feb 18, 20211 min read
10 Beauty Brands with Eco Friendly Packaging
I really wanted to highlight some really cool brands that have put a lot of thought and work into having packaging that is both sustainable
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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