Oct 1611 min read

The Rise of Maternal and Baby Care Brands: A New Generation of Thoughtful Skincare

Discover the new wave of maternal and baby care brands, skincare with gentle, holistic formulations and emotional storytelling.

Modern Man - Redefining Masculinity in the Beauty Industry

Jennifer Carlsson

Sep 183 min read

Modern Man - Redefining Masculinity in the Beauty Industry

Discover how the Modern Man archetype is reshaping men's grooming with sleek design, inclusivity, and high-performance formulations.

Dreamland - The Magic of Cute and Innovative Makeup Brands

Jennifer Carlsson

Sep 115 min read

Dreamland - The Magic of Cute and Innovative Makeup Brands

Discover the enchanting world of Dreamland, where makeup becomes a playful experience of self-expression, creativity, and charm.

Top 10 Makeup Brands Trending on Instagram 2023

Jennifer Carlsson

Feb 96 min read

Top 10 Makeup Brands Trending on Instagram 2023

Explore the top 10 makeup brands trending on Instagram in 2023, looking into the strategies that have made them stand out.

Nutricosmetics Trend Report 2024 - Abstract

Jennifer Carlsson

Oct 27, 20234 min read

Nutricosmetics Trend Report 2024 - Abstract

Discover the latest trends in the rapidly growing Nutricosmetics industry with our abstract! Insights on branding, sustainability, and more.

Jennifer Carlsson

Apr 21, 20232 min read

Color Trend: Gen Z Green

Just like we had Millennial Pink the next generation has Gen Z Green. Gen Z Green is a big rising color trend for Beauty Brands.

Jennifer Carlsson

Sep 20, 20223 min read

Beauty Brand Logo Design Trends & Statistics 2022

In this report I share statistics and trends for beauty brand logos. I choose to include all the brands from all my top trending brands list

Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022

Jennifer Carlsson

May 1, 20222 min read

Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022

Based on my top trending skincare brands on Instagram I wanted to highlight the top 10 gen z skincare brands with the highest growth rate.

15 Trending Skincare Brands Showing Steady Growth

Jennifer Carlsson

Feb 26, 20222 min read

15 Trending Skincare Brands Showing Steady Growth

I wanted to look at what skincare brands have been showing consistent growth over the past year. Here are 15 Trending Skincare Brands.

Jennifer Carlsson

Aug 2, 20213 min read

Brand Design Study: Florence by Mills

Florence by Mills is a beauty brand lead by teenage actress Millie Bobbie Brown.

Top 100 Trending Skincare Brands August 2021

Jennifer Carlsson

Jul 31, 20212 min read

Top 100 Trending Skincare Brands August 2021

This is a top list of skincare brands based on their performance on Instagram. It's based on their followers, engagement and growth.

Jennifer Carlsson

Jun 6, 20214 min read

Everything about Cruelty-Free Cosmetics

I'm going to do my best to answer all the questions you might have about cruelty-free cosmetics.

Top 50 Trending Skincare Brands April 2021

Jennifer Carlsson

Apr 29, 20212 min read

Top 50 Trending Skincare Brands April 2021

This is a list of top skincare brands based on their performance on instagram.

Top 50 Trending Makeup Brands March 2021

Jennifer Carlsson

Apr 12, 20211 min read

Top 50 Trending Makeup Brands March 2021

This list of 50 trending Makeup brands is the results of scoring brands for how well they are doing on instagram.

Top 50 Trending Skincare Brands March 2021

Jennifer Carlsson

Apr 10, 20211 min read

Top 50 Trending Skincare Brands March 2021

This list of 50 trending skincare brands is the results of scoring brands for how well they are doing on instagram.

Jennifer Carlsson

Mar 28, 20212 min read

Beauty Packaging Trend 2021: Monochrome

An increasingly popular trend I'm seeing for cosmetics brands is this clean minimalist style with just one flat color and simple white sans

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MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports

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The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist Beauty Industry Trend Reports

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports