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Jennifer Carlsson
Oct 16, 202411 min read
The Rise of Maternal and Baby Care Brands: A New Generation of Thoughtful Skincare
Discover the new wave of maternal and baby care brands, skincare with gentle, holistic formulations and emotional storytelling.
Jennifer Carlsson
Sep 18, 20243 min read
Modern Man - Redefining Masculinity in the Beauty Industry
Discover how the Modern Man archetype is reshaping men's grooming with sleek design, inclusivity, and high-performance formulations.
Jennifer Carlsson
Sep 11, 20245 min read
Dreamland - The Magic of Cute and Innovative Makeup Brands
Discover the enchanting world of Dreamland, where makeup becomes a playful experience of self-expression, creativity, and charm.
Jennifer Carlsson
Feb 9, 20246 min read
Top 10 Makeup Brands Trending on Instagram 2023
Explore the top 10 makeup brands trending on Instagram in 2023, looking into the strategies that have made them stand out.
Jennifer Carlsson
Oct 27, 20234 min read
Nutricosmetics Trend Report 2024 - Abstract
Discover the latest trends in the rapidly growing Nutricosmetics industry with our abstract! Insights on branding, sustainability, and more.
Jennifer Carlsson
Apr 21, 20232 min read
Color Trend: Gen Z Green
Just like we had Millennial Pink the next generation has Gen Z Green. Gen Z Green is a big rising color trend for Beauty Brands.
Jennifer Carlsson
Sep 21, 20223 min read
Beauty Brand Logo Design Trends & Statistics 2022
In this report I share statistics and trends for beauty brand logos. I choose to include all the brands from all my top trending brands list
Jennifer Carlsson
May 1, 20222 min read
Top 10 Gen Z Skincare Brands With Highest Growth Rate On Instagram April 2022
Based on my top trending skincare brands on Instagram I wanted to highlight the top 10 gen z skincare brands with the highest growth rate.
Jennifer Carlsson
Feb 26, 20222 min read
15 Trending Skincare Brands Showing Steady Growth
I wanted to look at what skincare brands have been showing consistent growth over the past year. Here are 15 Trending Skincare Brands.
Jennifer Carlsson
Aug 2, 20213 min read
Brand Design Study: Florence by Mills
Florence by Mills is a beauty brand lead by teenage actress Millie Bobbie Brown.
Jennifer Carlsson
Jul 31, 20212 min read
Top 100 Trending Skincare Brands August 2021
This is a top list of skincare brands based on their performance on Instagram. It's based on their followers, engagement and growth.
Jennifer Carlsson
Jun 6, 20214 min read
Everything about Cruelty-Free Cosmetics
I'm going to do my best to answer all the questions you might have about cruelty-free cosmetics.
Jennifer Carlsson
Apr 29, 20212 min read
Top 50 Trending Skincare Brands April 2021
This is a list of top skincare brands based on their performance on instagram.
Jennifer Carlsson
Apr 12, 20211 min read
Top 50 Trending Makeup Brands March 2021
This list of 50 trending Makeup brands is the results of scoring brands for how well they are doing on instagram.
Jennifer Carlsson
Apr 10, 20211 min read
Top 50 Trending Skincare Brands March 2021
This list of 50 trending skincare brands is the results of scoring brands for how well they are doing on instagram.
Jennifer Carlsson
Mar 28, 20212 min read
Beauty Packaging Trend 2021: Monochrome
An increasingly popular trend I'm seeing for cosmetics brands is this clean minimalist style with just one flat color and simple white sans
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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