Debunking Reef-Safe Sunscreen Claims: What Beauty Brands Need to Know
Uncover the truth about 'Reef-Safe' sunscreens, dive into the complexities and misconceptions in our latest blog post.
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Jennifer Carlsson
Oct 234 min read
Beauty Brand Breakdown: Crown Affair
Discover the art of intentional beauty rituals with Crown Affair, a minimalist brand redefining hair care through quality and simplicity.
Jennifer Carlsson
Oct 1611 min read
The Rise of Maternal and Baby Care Brands: A New Generation of Thoughtful Skincare
Discover the new wave of maternal and baby care brands, skincare with gentle, holistic formulations and emotional storytelling.
Jennifer Carlsson
Oct 94 min read
Happy Hippie - A Journey Through Natural Ingredients and Holistic Wellness
Happy Hippie Beauty Archetype - a holistic, nature-infused approach to beauty. Dive into the world of sustainable, wellness-driven brands.
Jennifer Carlsson
Oct 24 min read
Classic Luxury - Understanding the Timeless Appeal of High-End Beauty
Discover the allure of Classic Luxury beauty brands. Unveil the secrets behind timeless elegance, craftsmanship, and exclusivity.
Jennifer Carlsson
Sep 253 min read
Effective Actives – Inside the Brands Prioritizing Results-Driven Skincare
Effective Actives in skincare; the brands prioritizing potent, science-backed ingredients for visible results and transparency
Jennifer Carlsson
Sep 183 min read
Modern Man - Redefining Masculinity in the Beauty Industry
Discover how the Modern Man archetype is reshaping men's grooming with sleek design, inclusivity, and high-performance formulations.
Jennifer Carlsson
May 15 min read
Brand Design Study: Simihaze Beauty
In this brand study, we will scrutinize Simihaze Beauty's distinctive elements—from their logo and color scheme to their packaging design.
Jennifer Carlsson
Apr 245 min read
Brand Design Study: Selfmade
Dive into our design study of Selfmade: a brand marrying skin care with the art of self-care, showcasing a vibrant visual shift.
Jennifer Carlsson
Apr 38 min read
Beauty Brand Breakdown: Vacation - The World's Best-Smelling Sunscreen
Dive into how Vacation sunscreen merges 80s nostalgia & innovation, crafting a unique brand story that's shaking up the suncare market.
Jennifer Carlsson
Mar 177 min read
Apothecary Lab - Rising Trend in Fragrance
In the realm of fragrance, the Apothecary Lab trend represents a contemporary revival of the ancient apothecary's ethos.
Jennifer Carlsson
Mar 66 min read
Modern Minimalist - Rising Trend in Skincare
The Modern Minimalist brand type and trend in skincare represents a fusion of innovation, transparency, and inclusivity.
Jennifer Carlsson
Feb 96 min read
Top 10 Makeup Brands Trending on Instagram 2023
Explore the top 10 makeup brands trending on Instagram in 2023, looking into the strategies that have made them stand out.
Jennifer Carlsson
Dec 14, 20235 min read
Top 10 Bright Future Beauty Brands to Watch
Bright Future Beauty Brand Type is all about fun and high quality beauty that on top of that actually do not compromise on sustainability
Jennifer Carlsson
Dec 13, 20235 min read
Top 10 Alchemy Beauty Brands to Watch
A highlight of 10 Alchemy Beauty Brands that blend ancient wisdom, modern science, and sustainability.
Jennifer Carlsson
Oct 16, 20233 min read
Top 10 Pop Play Beauty Brands to Watch
Pop Play is the quintessential Gen Z Beauty Brand Archetype, We look at 10 Brands to watch from this colorful brand type.
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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