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Oquist Cosmetics – What Eco Luxury Should Look Like
To me Oquist Cosmetics is the quintessential Eco Luxury Beauty Brand with their terracotta packaging and luxurious waterless formulations.
Jennifer Carlsson
Jul 12, 20244 min read
10 Natural Zero Waste Deodorants for Sensitive Skin
Explore 10 natural, eco-friendly deodorants ideal for sensitive skin. Cruelty-free and vegan options from independent brands.
Jennifer Carlsson
Sep 23, 20235 min read
The Clean Beauty Conundrum
Which working with statistics which brands do you count as “Clean”? I’m calling it “The Clean Beauty Conundrum”.
Jennifer Carlsson
Jun 25, 20234 min read
10 Cruelty Free, Vegan and Plastic Free Moisturizers
I think every brand cares about being sustainable, especially indie beauty brands.
Jennifer Carlsson
Aug 26, 20221 min read
10 Cruelty Free, Vegan and Plastic Free Cleansers
One of the best things to look for when trying to find sustainable cosmetics products is plastic free packaging.
Jennifer Carlsson
Jun 10, 20221 min read
Review: Watermelon Glow Sleeping Mask from Glow Recipe
Watermelon Glow Sleeping Mask from Glow Recipe! Discover its fresh watermelon scent and bouncy gel-like texture for hydrated, glowing skin.
Jennifer Carlsson
Feb 19, 20222 min read
Review: Moisturising Gel Cream from Byoma
Looking for a budget-friendly moisturizer? Read our review of the Moisturising Gel Cream from Byoma. Find out if it's worth a try!
Jennifer Carlsson
Feb 8, 20222 min read
10 Cruelty Free and Vegan Vitamin C Serums
Here are 10 Cruelty Free and Vegan Vitamin C serums from independently owned brands to check out!
Jennifer Carlsson
Nov 25, 20211 min read
10 Cruelty Free and Vegan Foam Cleansers For Under $20
Looking for an affordable foam cleanser that is also cruelty free and vegan? Maybe one of these will be what you are looking for!
Jennifer Carlsson
Nov 19, 20211 min read
10 Cruelty Free and Vegan Moisturizers For Under $20
Everybody needs to moisturize so here are some affordable and accessible options that are both vegan and cruelty free!
Jennifer Carlsson
Nov 11, 20211 min read
10 Vegan and Cruelty Free Mineral Sunscreens
In this post I share 10 vegan and cruelty free mineral sunscreens!
Jennifer Carlsson
Nov 4, 20211 min read
Review: Living Cleansing Balm from Then I Met You
The design of this brand is so pretty and I especially like their products with this gradient style packaging.
Jennifer Carlsson
Oct 24, 20211 min read
10 Aluminum Free Natural and Zero Waste Deodorants
There are A TON of options out there for aluminum free natural deodorant! All of these are cruelty free and most of them vegan.
Jennifer Carlsson
Sep 9, 20212 min read
10 cruelty free and vegan cleansing balms
I've really been loving using a cleansing balm as part of my skincare routine so I figure I would share some cruelty free cleansing balms.
Jennifer Carlsson
Aug 26, 20213 min read
Brand Design Study: Florence by Mills
Florence by Mills is a beauty brand lead by teenage actress Millie Bobbie Brown.
Jennifer Carlsson
Aug 2, 20213 min read
Brand Design Study: iNNBEAUTY Project
Innbeauty project is a USA based, cruelty-free, vegan, woman owned skincare brand.
Jennifer Carlsson
Jun 14, 20213 min read
MINTOIRO BLOG
Jennifer Carlsson
The Beauty Brand Expert
I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.
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