Jul 124 min read

Oquist Cosmetics – What Eco Luxury Should Look Like

To me Oquist Cosmetics is the quintessential Eco Luxury Beauty Brand with their terracotta packaging and luxurious waterless formulations.

10 Natural Zero Waste Deodorants for Sensitive Skin

Jennifer Carlsson

Sep 23, 20235 min read

10 Natural Zero Waste Deodorants for Sensitive Skin

Explore 10 natural, eco-friendly deodorants ideal for sensitive skin. Cruelty-free and vegan options from independent brands.

Jennifer Carlsson

Jun 25, 20234 min read

The Clean Beauty Conundrum

Which working with statistics which brands do you count as “Clean”? I’m calling it “The Clean Beauty Conundrum”.

10 Cruelty Free, Vegan and Plastic Free Moisturizers

Jennifer Carlsson

Aug 26, 20221 min read

10 Cruelty Free, Vegan and Plastic Free Moisturizers

I think every brand cares about being sustainable, especially indie beauty brands.

10 Cruelty Free, Vegan and Plastic Free Cleansers

Jennifer Carlsson

Jun 10, 20221 min read

10 Cruelty Free, Vegan and Plastic Free Cleansers

One of the best things to look for when trying to find sustainable cosmetics products is plastic free packaging.

Review: Watermelon Glow Sleeping Mask from Glow Recipe

Jennifer Carlsson

Feb 19, 20222 min read

Review: Watermelon Glow Sleeping Mask from Glow Recipe

Watermelon Glow Sleeping Mask from Glow Recipe! Discover its fresh watermelon scent and bouncy gel-like texture for hydrated, glowing skin.

Review: Moisturising Gel Cream from Byoma

Jennifer Carlsson

Feb 8, 20222 min read

Review: Moisturising Gel Cream from Byoma

Looking for a budget-friendly moisturizer? Read our review of the Moisturising Gel Cream from Byoma. Find out if it's worth a try!

10 Cruelty Free and Vegan Vitamin C Serums

Jennifer Carlsson

Nov 25, 20211 min read

10 Cruelty Free and Vegan Vitamin C Serums

Here are 10 Cruelty Free and Vegan Vitamin C serums from independently owned brands to check out!

10 Cruelty Free and Vegan Foam Cleansers For Under $20

Jennifer Carlsson

Nov 19, 20211 min read

10 Cruelty Free and Vegan Foam Cleansers For Under $20

Looking for an affordable foam cleanser that is also cruelty free and vegan? Maybe one of these will be what you are looking for!

10 Cruelty Free and Vegan Moisturizers For Under $20

Jennifer Carlsson

Nov 11, 20211 min read

10 Cruelty Free and Vegan Moisturizers For Under $20

Everybody needs to moisturize so here are some affordable and accessible options that are both vegan and cruelty free!

10 Vegan and Cruelty Free Mineral Sunscreens

Jennifer Carlsson

Nov 4, 20211 min read

10 Vegan and Cruelty Free Mineral Sunscreens

In this post I share 10 vegan and cruelty free mineral sunscreens!

Review: Living Cleansing Balm from Then I Met You

Jennifer Carlsson

Oct 24, 20211 min read

Review: Living Cleansing Balm from Then I Met You

The design of this brand is so pretty and I especially like their products with this gradient style packaging.

10 Aluminum Free Natural and Zero Waste Deodorants

Jennifer Carlsson

Sep 9, 20212 min read

10 Aluminum Free Natural and Zero Waste Deodorants

There are A TON of options out there for aluminum free natural deodorant! All of these are cruelty free and most of them vegan.

10 cruelty free and vegan cleansing balms

Jennifer Carlsson

Aug 26, 20213 min read

10 cruelty free and vegan cleansing balms

I've really been loving using a cleansing balm as part of my skincare routine so I figure I would share some cruelty free cleansing balms.

Jennifer Carlsson

Aug 2, 20213 min read

Brand Design Study: Florence by Mills

Florence by Mills is a beauty brand lead by teenage actress Millie Bobbie Brown.

Jennifer Carlsson

Jun 14, 20213 min read

Brand Design Study: iNNBEAUTY Project

Innbeauty project is a USA based, cruelty-free, vegan, woman owned skincare brand.

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MINTOIRO BLOG

Jennifer Carlsson
The Beauty Brand Expert

I'm Jennifer Carlsson, a 32 year old strategy consultant, competitive market researcher, data analyst and designer from Stockholm, Sweden. I know more about more beauty brands than anyone else and I'm an expert in what it takes for beauty brands to succeed.

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The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports

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Subscribe to my newsletter!

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The Beauty Brand Expert Beauty Brand Strategy Consultant Cosmetics Market Research Specialist Beauty Industry Trend Reports

The Beauty Brand Expert
Beauty Brand Strategy Consultant
Cosmetics Market Research Specialist
Beauty Industry Trend Reports