Friendly Fun
This is one in a series of brand types that I have created in attempt to categorize beauty brands. This is still a work in progress and names of categories and which brands would be included in each might change. Another step in improving my brand types is trying the actual products.
Gen Z
15-25 years old
Wants cute and easy to use products
Likes cute pastel packaging
Prefers products with fruity scents
Cares a lot about brands being cruelty free
Price Per Product: $10-25
This category is overall where you will find the absolute cutest skincare brands. Pink is by far the most popular color. Of the 1320 products in my database from brands in this category currently just over 30% of them are pink.
The second most popular color is lavender, not purple in general, specifically this lovely light shade of lavender.
In general pastel colors are really popular for this brand type. Baby blue and periwinkle are popular shades of blue.
Iridescent details are also very popular and fit well with the overall cute aesthetic of this brand type.
2021
Australia
Cruelty Free | Vegan
Founded by Samantha Brett
$$$
2005
South Korea
Founded by Chang Soo Kim
$$$
2018
Australia
Cruelty Free | Vegan
Founded by Jules Von Hep
$$
2016
United States
Cruelty Free
Founded by Sidney Beck
$$$
2019
United States
Cruelty Free | Vegan
Founded by Millie Bobby Brown
$$
2016
United States
Cruelty Free
Founded by Sang Lee
$
2021
Indonesia
Cruelty Free | Vegan
Founded by Riska Elastria
$
2021
United Kingdom
Cruelty Free | Vegan
Founded by Charlotte Knight
$$
2019
Indonesia
Cruelty Free | Vegan
Founded by Valencia Nathania
$$
2021
United Kingdom
Cruelty Free | Vegan
Founded by Tiffany Salmon
$$
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