Selfcare & Chill
This is one in a series of brand types that I have created in attempt to categorize beauty brands. This is still a work in progress and names of categories and which brands would be included in each might change. Another step in improving my brand types is trying the actual products. So, if you are from one of these or similar brands and can send me some of your products that would be super helpful! Just send me an email.
Millennials
26-41 years old
Loves sensorial skincare as self-care
Likes colorful bright packaging
Prefers products with a fruity or sweet scent
Prefers indie brands
Price Per Product: $25-50
One of the most common colors for this brand type is yellow. We see it with white, black or red text.
both bright red orange and peachy shades are common.
A really cool color combination is soft pastel pink with pops of bright red.
Gradients in different bright colors is is frequently seen.
2020
United States
Cruelty Free | Vegan
Founded by Olamide Olowe & Claudia Teng
$$$
2020
United States
Cruelty Free | Vegan
Founded by Stephanie Lee
$$$
2017
United States
Cruelty Free
Founded by Kati Holland
$$$
2020
United States
Cruelty Free | Vegan
Founded by Charlotte Yau
$$$
2019
United States
Cruelty Free
Founded by Vanessa Florentino
$$$
2021
United States
Cruelty Free | Vegan
Founded by Lindsey Martin
$$$
2019
United States
Cruelty Free | Vegan
Founded by Desiree Verdejo
$$$$
2018
Finland
Cruelty Free | Vegan
Lead by Katja Kokko
$$$
2019
United Kingdom
Cruelty Free | Vegan
Founded by Jasmine Wicks-Stephens
$$$
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