Color Trend: Gen Z Green
Just like we had Millennial Pink the next generation has Gen Z Green. Gen Z Green is a big rising color trend for Beauty Brands. While many publications have mentioned the rise of Gen Z Green for some time now, there seems to be a lot of confusion about what shade of green were talking about. Gen Z Green is a bold and vibrant shade of fluorescent yellow-green that bursts with energy and optimism.
Gen Z Green is one of the trend colors featured in my new report: Mintoiro Beauty Brand Color Trend Forecast 2024, now available for purchase on my website.
What exact color is Gen Z Green?
The shade sits somewhere between glow in the dark stars yellow and nickelodeon slime green. Any of these three colors would be fair to call Gen Z Green.
Gen Z Green Beauty Products
Here are some lovely examples of Beauty Products that make good use of Gen Z Green.
Gen Z Green in Runway Fashion
All these looks are from the 2023 runway fashion collections. You can see Gen Z Green in all kinds of collections, women, men and even in couture.
Gen Z Green in Interior Design
You can find the color in the interior design category too.
Gen Z Green Sneakers
If you’re a sneakerhead you have probably also been seeing this color a lot.
Gen Z Green Beauty Brand Examples
2022
United States
Founded by Donni Davy
Half Magic Beauty manages to combine their appealing Gen Z branding with sustainable packaging innovations. They have eyeshadow and blush singles that come in Gen Z Green home compostable compacts. Surveys have shown that sustainability is especially important to Gen Z consumers so combining this with Branding and products that appeal to Gen Z is a winning strategy.
2021
United Kingdom
Founded by MMMMitchell
Makeup artist Mitchell Halliday is behind the brand Made by Mitchell. On their website he’s quoted saying: “I make products for the makeup lovers, for the makeup addicts and for the self-expressionists.”
2020
United States
Founded by Fiona Co Chan
YouthForia has managed to go viral on TikTok by being innovative products. Their first to market color changing blush oil, called BYO Blush, was a huge success.
2017
United States
Founded by Maria Markina & Charles Desmarais
Athena Club released a series of their products in a bright Gen Z Green. Their recent waxing products have also included Gen Z Green on the packaging together with Sugary Pink and Baby Blue.
My latest industry report is “Mintoiro Beauty Brand Color Trend Forecast 2024”. The full report is now available here on my website!
Thank you for reading! //Jennifer Carlsson
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