ABOUT MINTOIRO
Mintoiro is an independent beauty industry research platform focused exclusively on the global cosmetics market. Through structured brand tracking, product-level analysis, and longitudinal social performance monitoring, it identifies structural shifts shaping skincare, makeup, haircare, and fragrance.
The research is powered by Mintoiro's Beauty Intelligence Database, a proprietary system mapping over 20,000 brands and 30,000 products across positioning, design systems, retail ecosystems, and market momentum. Social performance analysis is derived from the Brand Trend Index, a composite ranking model built to surface sustained brand acceleration while reducing short-term volatility.
Together, these systems underpin Mintoiro’s trend forecasts, market reports, and strategic analysis.
BEAUTY TREND FORECASTS
AND MARKET REPORTS
Mintoiro’s reports combine structured market analysis with highly visual presentation, translating complex data into clear, inspiring strategic direction. Each publication identifies structural shifts across skincare, makeup, haircare, and fragrance while illustrating how those movements materialize in product design, positioning, and brand execution.
Used by brands, retailers, and investors in over 45 countries, Mintoiro’s reports support long-term decision-making through forward-looking insight grounded in measurable market behaviour.
Featured Reports
BEHIND MINTOIRO
Mintoiro was founded in 2020 by Jennifer Carlsson, a Stockholm-based beauty industry researcher, strategist, and designer. She leads the research behind Mintoiro’s reports, databases, and rankings, combining structured market analysis with a trained designer’s eye to evaluate not only how beauty brands perform, but how they are built, positioned, and visually expressed. With a background in brand identity and cosmetic packaging design, her work bridges data and aesthetics to interpret structural shifts across the global beauty market.
Jennifer is also the founder of the Beauty Design Awards, an annual initiative recognizing excellence in beauty across presentation, formulation, and overall brand execution. In addition to publishing industry reports, she collaborates with beauty brands and companies on custom research, strategic positioning, packaging design, and speaking engagements, and has served as a keynote speaker and panel contributor at major industry events.
Customer Testimonial
"Working with Jennifer was one of the best decisions I’ve made for my business. Her work helped us us to secure multiple partnerships with major retailers as well as secure high profile collaborations. She is truly the best in the industry!"
April Mayfield | Glaze-ish
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